About us

Our story

We started Rook Mason because we were tired of looking tired.

Like a lot of people, we'd cycled through the eye creams, the caffeine gels, the cold rollers, the concealer — and still caught the same "you look exhausted" in the mirror on mornings we felt fine. The products weren't bad. Most just sat on the surface and never delivered enough to actually change how rested we looked.

So we built Lumi around a different idea: it's not always the ingredients, it's the delivery. Lumi's dissolving micro-dart patches place familiar, proven actives — hyaluronic acid, peptides, caffeine — right where surface creams struggle to reach, then hold them there while you rest. The result isn't "perfect." It's refreshed — less puffy, less shadowy, more like you on a good day.

We're not here to promise miracles or erase every line. We're honest about what micro-darts can and can't do, we use claims we can stand behind, and we'd rather under-promise and have you reorder than over-sell and lose your trust.

If your eyes have been telling the wrong story about you, Lumi's for you.

Founded in 2025 · Based in Fort Lauderdale · Cruelty-free